> ## Content Index
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# Building a Business with Purpose in Portland
- URL: https://www.bizbuildermagazine.com/building-a-business-with-purpose-in-portland/
- Published: 2026-09-26T15:22:13.000Z
- Updated: 2026-09-26T15:22:13.000Z
- Description: Hallmark Homecare is an industry innovator and promises to be the next iteration of in-home care across America. They’re solving challenges of the high overhead and chronic shortages plaguing the traditional senior care industry.
- Author: Will Huffhine
- Tags: Business Openings

### Hallmark Homecare is excited to welcome Tyson and Holly Yeck as its newest franchise owners, bringing 3 new territories to Portland, Oregon.

Holly and Tyson bring complementary leadership backgrounds centered on serving people, developing relationships, and building strong teams. Together, they have spent more than two decades leading, owning businesses, and creating customer focused cultures built on accountability and service.

Holly has experience in business development, operations, recruiting, leadership, and customer experience through roles with ADP, Assurant Employee Benefits, MetLife, and most recently as General Manager for Goldfish Swim School. She also founded and successfully operated Aspire Total Fitness, giving her firsthand experience as a business owner.

**“The transparency and structure of the discovery process were invaluable. Having clear, open conversations with Fastlane as well as the executive leadership team from Hallmark gave us full visibility into the business model, operational systems, and long-term vision.”* \~Holly Yeck

Tyson currently serves as Director of Key Accounts for Pacific Seafood and brings additional experience in sales and relationship development. He also serves on the Board of Directors for the American Heart Association and co-founded the Heart 2 Heart Foundation. Together, their experience in operations, sales, marketing, and entrepreneurship provides a strong foundation for building their Hallmark Homecare business.

For Holly and Tyson, one of the most exciting parts of this opportunity is the ability to make a direct and meaningful impact in their local community while building a business grounded in purpose and independence.

![](https://storage.ghost.io/c/31/72/3172ca89-bf47-4395-b064-ca6061e22d65/content/images/2026/09/unnamed--5-.jpg)

Tyson and Holly Yeck

### Hallmark Homecare is different than all other homecare franchises. 

They are a technology-enabled referral agency for caregiver recruitment and client matchmaking. Hallmark Homecare is an industry innovator and promises to be the next iteration of in-home care across America. They’re solving challenges of the high overhead and chronic shortages plaguing the traditional senior care industry.

[![CTA Image](https://storage.ghost.io/c/31/72/3172ca89-bf47-4395-b064-ca6061e22d65/content/images/2026/09/Hallmark-Homecare-logo.png)](https://www.thebrandoverivew.com/?ref=bizbuildermagazine.com) 

Your city may be on the expansion list for Hallmark Homecare. If you're ready to own a business that serves the greater good of your community, caring for those in need, you may be a great fit as the next local franchise owner. Schedule a 20-minute Zoom to learn more about the opportunity, and if territories are available near you.

[Schedule Your Opportunity Overview ](https://www.thebrandoverivew.com/?ref=bizbuildermagazine.com) 

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