Is It Time To Normalize Business Ownership Instead of College?

It's that time of year again! In just a few weeks caps will be thrown into the air all across the country. Let's talk about that.

The average total cost of a 4-year degree from a state university is $108,000 to $182,000 depending on residency. Outrageously higher with private universities. According to recent statistics the average annual salary for a graduate with a 4-year degree in their first three years out of college is $55,000 to $65,000. It slowly ramps up to about $70,000 to $85,000 after three years.

Let's talk about a different scenario.

Imagine opening a plug & play franchise business, with a proven brand, for your son or daughter upon graduation from high school, to run together as a family with your child taking the lead as you guide and support them.

There are many franchises you can be awarded for an all-in investment between $100,000 and $150,000 that have a documented history of producing near, or even above, one million dollars in annual top line revenue with average profit margins ranging from 25% to 50%. Many of these franchises can be fully ramped up to maximum potential in 3 to 5 years.

In this scenario, by the time your child's peers are graduating from college, four years later, your son or daughter could be the owner of a mature business generating 10 to 20 times in revenue what their peers will be earning in salary. By the time those peers reach year 4 out of college, 8 years after high school graduation, your child could have a business that is now a million-dollar (or more) asset that could be sold at a multiple many times the initial investment, or they could be ready to add a second business to their portfolio as an empire builder.

According to a white paper published by the Franchise Brokers Association in 2024, business owners reach millionaire status an average of 20 years sooner than employee savers.

What if you could help your graduate be a millionaire by age 30 for about the same investment you’d make into their college degree?

Maybe it's time to normalize investing into family businesses instead of family college tuitions?