City Business Planners What Business Should I Start in Tallahassee, Florida? The lack of population growth in a city like this is usually the point where a market gets crossed off a list, and in this case it would be a mistake, because three categories here are turning customers away right now. By Will Huffhine • 4 min read
City Business Planners What Business Should I Start in Athens, Georgia? Strip the students out and what remains is a mid-sized Southern city with a hospital corridor, a federally designated doctor shortage, and a retirement wave building along its western county line. The businesses worth starting here serve the two-thirds of Athens that nobody is counting. By Will Huffhine • 4 min read
Business Education AI Is a Great Starting Point for Franchise Research. It's a Terrible Finishing Point. Free AI Research Guide Something has changed dramatically in my conversations with aspiring franchise owners over the past two years. More and more of them are arriving at our first call with a head full of AI-generated research. They’ve asked ChatGPT or Claude or Gemini which franchises perform By Will Huffhine • 5 min read
Franchise News Weekly The Franchise Owners Who Are Winning Right Now All Made the Same Kind of Decision August 10, 2026 Three weeks in a row now, I've been watching the franchise development wire closely and writing about what it's telling us. The pattern keeps sharpening. And this week, what I see most clearly isn't a category trend or a financing story. By Will Huffhine • 6 min read
Franchise News Weekly The Fastest Growing Franchise Categories Right Now All Have One Thing in Common August 3, 2026 Last week I wrote about the great franchise divide: the brands that are collapsing under debt versus the brands that are growing faster than they can award territories. This week I want to go deeper into the growth side, because according to research from Quantum Franchise Group, By Will Huffhine • 6 min read
Business Education The Psychological Difference Between Employees and Owners Free Entrepreneurial Assessment Hi, I’m Will, the guy who helps people disappear their bosses. Legally, of course. They failed the psychology test. I’ve had hundreds of conversations with people about business ownership over the years. Some of them opened businesses. Some of them didn’t. And the ones By Will Huffhine • 4 min read
Franchise News Weekly Why Some Franchises Are Collapsing While Others Are Growing Faster Than Ever July 27, 2026 According to Quantum Franchise Group something significant is happening inside the franchise industry right now, and it deserves a clear-eyed explanation for anyone who is considering business ownership. The news cycle has been full of dramatic franchise headlines this week, and if you're reading By Will Huffhine • 7 min read
Business Trends Why 2026 Is More Favorable For New Business Creation The Conditions Have Changed. Are You Paying Attention? By Will Huffhine • 7 min read
Business Trends Why "Job Security" Feels Increasingly Fragile in 2026 Hi, I’m Will, the guy who helps people disappear their bosses. Legally, of course. There is a conversation happening in break rooms, in text threads, and in the not-so-quiet corners of people’s minds. It goes something like this: I thought “I was safe here. And now By Will Huffhine • 4 min read
Business Education Why High-Income Professionals Often Struggle Most With Business Ownership Free Online Learning Community Hi, I’m Will, the guy who helps people disappear their bosses. Legally, of course. You would think the transition into business ownership would be easiest for the people who have achieved the most inside corporate America. The high earners. The senior leaders. The professionals with By Will Huffhine • 4 min read
Business Education The Hidden Advantage Franchising Gives First-Time Business Owners Why Franchising Is a Safer and More Predictable Approach to Entrepreneurship By Will Huffhine • 4 min read
Business Trends Why Recession-Resistant Businesses Are Becoming More Attractive Than High-Growth Startups Hi, I’m Will, the guy who helps people disappear their bosses. Legally, of course. For most of the last fifteen years, the cultural script for ambitious entrepreneurs was simple. Build something fast, raise money, scale aggressively, chase the unicorn outcome. The boring, profitable business down the street wasn’t By Will Huffhine • 3 min read
