The New Business Fitness Plan; Four Sets of Ten

I’m not in great shape.

I mean, it could be worse, but I have a few extra pounds and some days feel like I have the BMI and energy level of a walrus. I’d like to just wake up tomorrow and be ripped and fit, or at least at my ideal weight. But it doesn’t happen that way. I have a gym around the corner from my house. I think they’re still taking $10 month out of my account. I have a Peloton bike next to my desk. The only way to achieve my fitness goals is to establish a routine and execute it, faithfully, every day.

If you’ve recently opened a business, or are planning to, I know you’d love to hang your new open sign and see your business booming from the onset. But it’s not going to happen that way any more than I’m going to be ripped tomorrow morning when I roll out of bed.

I want your business and mine to see explosive growth over the next year.

Peak performance of your body, and of your business, will require a set of disciplines consistently executed over time. I want to share with you how I’m going to approach every day forward as a business owner and invite you to consider doing the same. And I believe we will both see explosive growth over the next year if we commit to it. Just as your physical workout will be paced with sets and repetitions, we’re going to approach our businesses the same way with four sets of ten that I want us both to commit to every day for the next year.

Set 1: Ten Minutes of Inner Wellness

I am convinced that everything in life rises and falls with our inner wellness. Before we even begin thinking about how to improve our balance sheet, we have to think about how to position our inner state of being for the day.

Beginning now, every day, before I do any work related task, I’m going to spend at least ten minutes getting my head, heart, and soul in the right posture to help me approach the day with excellence. For me, it’s prayer and a gratitude inventory. For you it may be meditation, or a walk in nature, or listening to a specific playlist that brings calm, focus, and energy to your mind. Whatever it is, do it daily, without allowing anything else to get in the way.

After one year you will have spent a total of 61 solid hours working on your mental wellness.

Set 2: Ten Conversations About Your Business

I’m committing to speaking with ten different people every day about my business. They may be a potential client, or perhaps someone who can connect me with a potential client. Maybe it’s someone who can give me valuable feedback, constructive criticism, or even coaching.

It’s easy to bury ourselves in pipelines and spreadsheets or busy work, huddled away in our office behind our desk. As important as those things are, they aren’t the rocket fuel to powerfully propel your business forward. Conversations are that rocket fuel. The best conversations are ones where we are fully engaged in real time. But to help reach the goal of ten per day, there are ways to automate those conversations through tools such as Kennected.

After one year you will have had conversations with 3,650 different people about your business.

Set 3: Ten Shares of a Piece of Content

Yes, I know that we are all drowning in a sea of content, but content is still king, with a caveat. The content needs to be clear, compelling, speaking to pain points and providing solutions, the kind of content that people will consume, be moved by, and then share with their own networks.

This is how people will know who you are, what you believe in, what’s important to you, what you do, how you do it, and how knowing you will bring positive change to their lives.

Maybe it’s just an image you create on Canva, like the one below. Perhaps it’s an article you write, like this one. It could be a video, or a PDF document, or a podcast. Whatever it is, create it, with thought and purpose. Then, make a list of 10 different places where you can share that content. With the multiplicity of platforms we have available to us today, that’s the easy part!

After one year you will have created 365 pieces of content shared at least 3,650 times, much more when it’s shared by others.

Set 4: Generate Ten New Leads

Leads are the lifeblood of your business. Where there are no leads, there are no clients, no sales, no revenue, and very quickly, no business. I’m not talking about buying a list of cold leads. I’m talking about executing an effective campaign of both active, and passive lead generation techniques that adds to your pipeline at least ten people every day who know who you are, what you do, and want to engage with you about your product and/or service because they believe you can help them.

Ten is a very realistic goal when you consider all of the ways available to us today to wake up every morning with people who discovered you, and asked to engage with you, while you slept.

After one year you will have generated 3,650 new leads for your business.

You’ll look back and be amazed.

I genuinely believe that if you’ll commit yourself to these four sets of ten every day, seven days a week, using automation to help you protect personal down time without slowing the momentum of your business, you’ll be amazed at the growth of your enterprise over a single year.

There are two ways to approach business. You can be carried from day to day by events, circumstances, and consequences like a ship on an open sea without a rudder, or you can choose to intentionally drive your business forward with a plan, focus, determination, and discipline.

About Quantum Franchise Group

Quantum Franchise Group is a full service franchise brokerage representing over 800 brands across 39 industries. We are a member of the Franchise Brokers Association with certification in FTC compliance. Since March, 2022, Quantum President William Huffhine has consistently helped aspiring business owners open 5 to 10 franchise locations per month across the United States.

We serve aspiring business owners, at no cost to them, by guiding them step-by-step through the entire 6-step franchise ownership process.

Our role is not to sell. We're in the relationship business. Our role is to guide our clients toward successful business ownership with great franchise opportunities. All of our brands are carefully evaluated and vetted so our clients can be assured that all of the work we do together will be in their best interest.