Business Ideas Zero Royalties and a Franchise Category That Never Goes Out of Style. Made in the Shade is the right fit for the entrepreneur who wants a relationship-driven, consultative business with strong gross margins, no royalty burden, and a customer base that will refer and return over decades of homeownership. By Will Huffhine • 5 min read
Business Education Should You Pay for a Franchise Consultant? The Honest Answer Is More Nuanced Than You Think. The better question is not which model appears more neutral on paper. It is which model actually produces better outcomes for the candidate. Those are not always the same thing. By Will Huffhine • 7 min read
Business Openings First Class Wellness Arrives in Wilmington Degree Wellness is excited to welcome Ron and Sophan to the system and looks forward to the positive impact they will have on the Wilmington community for years to come. By Will Huffhine • 3 min read
City Business Planners What Business Should I Start in Sioux Falls, South Dakota? Sioux Falls reached 213,748 residents on July 1, 2025, a 38.9 percent gain since the 2010 census, and Lincoln County on the south side is up 72.1 percent over the same span with a median household income of $99,166 against $75,970 inside the city. Money is arriving with them. By Will Huffhine • 6 min read
Business Education Passive Income Franchises: Executive Reality Check Passive income franchises, as commonly marketed, do not exist in the way most aspiring investors expect. If you are an executive or a business owner evaluating franchise investment, here is the reality check you deserve before you go any further. By Will Huffhine • 6 min read
Franchise News Weekly New Brands, Expanding Categories, and a $143 Million Signal About the Future of Fast Casual The franchise industry is not a monolith moving in one direction. It is a collection of thousands of individual stories, each at a different stage, in a different category, at a different point in the opportunity curve. By Will Huffhine • 6 min read
Business Education Twenty-Five Questions and Answers About Franchise Ownership This guide is designed for aspiring entrepreneurs who are exploring franchise ownership for the first time and want a comprehensive, honest overview of the franchise buying process from initial research through signing a franchise agreement and beyond. By Will Huffhine • 16 min read
Business Trends Why The Franchise Model is Exploding Across The United States Franchising has grown into one of the most significant economic forces in the American economy. It is an economic powerhouse with more than 830,000 franchise establishments now employing 8.8 million Americans and contributing $550 billion to U.S. GDP By Will Huffhine • 4 min read
Business Openings The Tox Brings a New Age of Wellness to Collierville, TN As someone deeply involved in leadership development, mentorship, and community service throughout the Memphis area, Nieika was looking for a concept that aligned with both her professional expertise and her personal values. By Will Huffhine • 2 min read
Business Ideas This Business Puts Seniors First and Still Makes Financial Sense This is a residential assisted living franchise. Not a large institutional facility. Not a nursing home. A residential home, typically a minimum of 2,500 square feet, licensed and staffed around the clock, providing 24-hour non-medical care to a small group of senior residents. By Will Huffhine • 5 min read
Business Openings Puddle Pool Services Makes a Splash in Arizona Puddle Pools is a Pool, Spa and Water Feature Maintenance Company built for scale in the US & Canadian markets. Pool, Spa and Water Feature Care is deemed an “Essential Service” making Puddle’s business model a weekly recurring revenue/subscription model. By Will Huffhine • 3 min read
Business Openings Homeowners Report a Gorilla Sighting in Atlanta Gorilla Property Services operates in the highly fragmented $30.5 billion exterior cleaning and property maintenance industry, positioning itself as the “One Call” solution for property and facility managers. By Will Huffhine • 4 min read
