The Exercise Coach is a franchise concept focused on a 50+ demographic with a unique market approach. The franchise offers a fully built, turnkey-marketing system to drive your business, a full fitness certification program, amazing real estate, and site selection support.
They will be bringing The Exercise Coach to Greenwood Village, Colorado, where they look forward to helping members of their community improve their health, strength, confidence, and overall quality of life.
George and Heather were drawn to The Exercise Coach because of its simple, effective, and science backed approach to fitness. They saw an opportunity to combine their passion for health, education, and personal performance with a business that creates meaningful change in people's lives. They were also impressed by the strength of the brand and the support they received throughout the discovery process, with every franchisee and corporate team member reinforcing their confidence in the system.
Together, George and Heather bring an extraordinary depth of leadership and life experience. Between them, they have served in the military, worked in academia and the private sector, and even run for political office. Their careers have taken them around the world, giving them a unique perspective on leadership, service, and community impact.
Their commitment to personal excellence is equally impressive. Collectively, they have earned a PhD, four master's degrees, two bachelor's degrees, and completed seven Ironman triathlons. Their accomplishments reflect the discipline, resilience, and dedication that define both their personal and professional lives.
As franchise owners, George and Heather are passionate about helping others improve their health, strength, confidence, and overall quality of life. They are excited to build a studio where members feel welcomed, supported, and empowered to achieve lasting, sustainable results.
Please join us in congratulating George Markert and Heather Axel on this exciting new chapter. We are thrilled to have them join The Exercise Coach family and look forward to the positive impact they will make in the Greenwood Village community.
The franchise offers a fully built, turnkey-marketing system to drive your business, a full fitness certification program, amazing real estate, and site selection support.
Clients sign up for 1-on-1 personal training with their “exercise coach” using the latest, and patented fitness technology to drive the workouts. Two, 20-minute workouts per week are designed to meet the needs of the 45 to 69-year-old, busy professional and middle-age or retired demographic who want to get in shape without going to the large, crowded gym.
The next step in exploring the Exercise Coach franchise opportunity is a 20-minute Zoom meeting to learn more about the brand, the business model, economics, due diligence process, and funding options.
