What Business Should I Start in Tallahassee, Florida?

City Business Planners

What Business Should I Start in Athens, Georgia?

Strip the students out and what remains is a mid-sized Southern city with a hospital corridor, a federally designated doctor shortage, and a retirement wave building along its western county line. The businesses worth starting here serve the two-thirds of Athens that nobody is counting.

By Will Huffhine • 4 min read

City Business Planners

What Business Should I Start in Athens, Georgia?

Strip the students out and what remains is a mid-sized Southern city with a hospital corridor, a federally designated doctor shortage, and a retirement wave building along its western county line. The businesses worth starting here serve the two-thirds of Athens that nobody is counting.

By Will Huffhine • 4 min read

Business Education

AI Is a Great Starting Point for Franchise Research. It's a Terrible Finishing Point.

Free AI Research Guide Something has changed dramatically in my conversations with aspiring franchise owners over the past two years. More and more of them are arriving at our first call with a head full of AI-generated research. They’ve asked ChatGPT or Claude or Gemini which franchises perform

By Will Huffhine • 5 min read

Business Education

The Psychological Difference Between Employees and Owners

Free Entrepreneurial Assessment Hi, I’m Will, the guy who helps people disappear their bosses. Legally, of course. They failed the psychology test. I’ve had hundreds of conversations with people about business ownership over the years. Some of them opened businesses. Some of them didn’t. And the ones

By Will Huffhine • 4 min read

Business Trends

Why 2026 Is More Favorable For New Business Creation

The Conditions Have Changed. Are You Paying Attention?

By Will Huffhine • 7 min read

Business Trends

Why "Job Security" Feels Increasingly Fragile in 2026

Hi, I’m Will, the guy who helps people disappear their bosses. Legally, of course. There is a conversation happening in break rooms, in text threads, and in the not-so-quiet corners of people’s minds. It goes something like this: I thought “I was safe here. And now

By Will Huffhine • 4 min read

Business Education

Why High-Income Professionals Often Struggle Most With Business Ownership

Free Online Learning Community Hi, I’m Will, the guy who helps people disappear their bosses. Legally, of course. You would think the transition into business ownership would be easiest for the people who have achieved the most inside corporate America. The high earners. The senior leaders. The professionals with

By Will Huffhine • 4 min read